About

Rooted in Care, Growing with Purpose

We focus on making care smarter, more accessible, and more impactful across every stage of life. Through purposeful brands and innovative, people-first solutions, we are committed to creating lasting value that enhances dignity, comfort, and well-being.

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The Origin

Born from a mutual understanding between husband and wife that modern life often creates distance within families, the Gentle Grace Group emerged as more than a company – it became a promise. Our founders, drawing from their personal experiences and professional expertise, recognised that daily care routines could become powerful bridges reconnecting family members.
Starting with our pioneering brand, Chubby Cheeks, we introduced premium wet wipes that aim to revolutionise the concept of baby care. These aren’t just cleaning products but tools for creating tender moments between parents and children. This success will lay the foundation for our expanding portfolio of brands, each designed to enhance family connections through daily care rituals.
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The Grace Effect
Our impact extends beyond products – we’re creating a movement that celebrates the small moments of care that build stronger families. Every product we develop carries this mission: to be the gentle catalyst that transforms routine care into extraordinary connections.
Join Our Journey
The Gentle Grace Group invites families to experience care in its most beautiful form – where every touch nurtures not just the body, but the bonds that make life meaningful. Together, we’re creating a world where grace, gentleness, and connection flourish in every home.

Our Brands

We build purposeful brands that serve real needs with empathy and expertise.

Chubby Cheeks

Baby Care

Future Brands

In Development

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Interested in Working
With Us? Let's connect!

Contact Us

+60 3-5626 1865

hq@gentlegrace.com.my

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